Strategy without execution is a deck.
Execution without scale is a demo.
I do the whole thing. Twenty years of building, shipping, and operating transformations for brands you've actually heard of — across digital, AI, loyalty, customer experience, and enterprise technology.
As a Partner/Principal at Deloitte Consulting, I lead Commercial across the Consumer Industry with a focus on Transportation, Hospitality, and Services, co-lead the Loyalty Market Offering, and lead some of our most important clients. I work at the intersection of what customers actually need and what enterprise technology can deliver at scale.
Expertise
Turning ambitious transformation strategies into measurable business outcomes.
AI & Digital Transformation
End-to-end AI and digital strategy and execution that reimagines how organizations create, deliver, and capture value.
Loyalty Strategy, Build & Operate
Designing and operating loyalty programs that drive retention, deepen engagement, and generate sustainable growth.
Customer Experience
Crafting seamless, human-centered experiences that connect every touchpoint across the customer journey.
Value Realization
Quantifying the ROI of transformation investments to secure executive alignment and funding.
Data, AI & Analytics Enablement
Unlocking the power of data and AI to drive decisions, personalize experiences, and build competitive intelligence.
Platform Build & Operations
Architecting, building, and running the platforms that power enterprise-scale customer experiences.
Select Engagements
Trusted by iconic brands to lead their most critical transformations.
Chipotle Mexican Grill
Reimagined the customer and employee ordering experience across 4,000+ fast casual restaurants — delivering what customers crave.
Casey's General Store
Digital transformation of a 2,200-location convenience store — tripling year-over-year growth through digital and loyalty innovation.
Herc Rentals
Built a seamless commerce, fleet, and telematics digital experience for one of America's largest equipment rental companies — because customers expect it.
Client names are trademarks of their respective owners and are used here solely to identify prior engagements. No confidential information is disclosed.
How I Work
Build, don't deck.
The best strategy is a working prototype. Decks create alignment; working software creates momentum.
The demo isn't the product.
Anyone can build a pilot. The real work is making it run at 4,000 locations, millions of transactions, every single day.
Weave it in, don't bolt it on.
Transformation fails when technology is treated as a project. It works when new capabilities, processes, and tech are woven into the fabric of how the business actually operates.
Win the wedge.
Don't try to transform everything. Find the one use case that proves the value, then expand from a position of strength.
Media
Select interviews and appearances across consumer industries.
The Predictive Property: Engineering the Next Era of Guest Loyalty
2026From composable architectures to "mega-micro" merchandising, Deloitte's digital leaders break down the 2026 technical roadmap for the modern hotel enterprise.
How Restaurants Can Serve Up an Effective Social Media Strategy
2025Insights on how restaurant brands can build social media strategies that drive real community engagement and revenue growth.
Solving the Personalization Paradox in Loyalty
2025Harvard Business Review Analytic Services research on why most loyalty programs underperform — and how to close the gap between personalization ambitions and execution.
Loyalty360 Loyalty Live
2023A conversation with Loyalty360 on the evolving landscape of loyalty strategy, customer engagement, and digital transformation.
Annex Cloud: The Future of Loyalty
2021Perspectives on where loyalty programs are headed and how brands can build deeper, more meaningful customer relationships.
5 Ways Travel Loyalty Programs Balance Customer & Business Values
2020How travel brands can design loyalty programs that deliver value to both customers and the business in a post-pandemic landscape.
From Format to Function: The Rise of Convenience
2022A conversation on how the convenience industry is evolving through digital innovation and customer experience.
How Chipotle Serves Up a Sizzling Digital Experience
2019A look at how Chipotle transformed its digital strategy to create a best-in-class ordering and loyalty experience.
Deloitte Digital at Skift Tech Forum 2019
2019A conversation at the Skift Tech Forum on how technology is reshaping the travel and hospitality experience.
The Future of Restaurant Marketing: Are You Ready?
2017Exploring how restaurants must rethink marketing strategies in an increasingly digital-first landscape.
Data Visualization Helps Safeway Keep Shelves Stocked
2013How data visualization and analytics transformed inventory management at one of America's largest grocers.
Insights
Recent thinking and publications on digital transformation, AI, and loyalty.
Serving Up an Impactful Social Media Strategy for Restaurants
How social-first restaurant brands leverage community engagement, creator partnerships, and conversion strategies to drive significantly higher revenue growth.
Last Mile Delivery After COVID-19
Examining the challenges and opportunities in last-mile delivery as consumer behavior shifts post-pandemic.
Restaurant of the Future
Research on how technology and evolving consumer expectations are reshaping the restaurant experience.
Serving Up a Great Restaurant Customer Experience
Strategies for restaurants to differentiate through customer experience in a competitive market.
Formula for Growth: Innovation, Big Data & Analytics
How consumer products companies can harness big data and analytics as a catalyst for innovation and growth.
What Fuels Me
Adventure
Adventure
Adventure
Adventure
Build
Build
Code
Code
Code
Code
Compete
Compete
Compete
Compete
Moments
Moments
Recognition
